Utregtse City Pesto
Ontdek de unieke kenmerken van Jan de Vries Fotografie.
My city pesto project is currently on hold. However, over the past 20 weeks, I have made very valuable connections through this project. For example, I started collaborating with Utrecht Natuurlijk and Reijnarde to harvest nettles using people who are distanced from the labor market, ensuring that my product also makes a social contribution. Additionally, I sat down with Boerderij van Rossum to discuss the potential use of their production space for my pesto. They were also able to provide more information about local subsidies available to local producers to help raise awareness of local farmers and producers.
Moreover, through a colleague at Yuverta, I got in touch with the NVWA regarding the food safety of my nettles. The question of “where do I source my nettles” has been answered, and I have also worked on developing the packaging for the pesto, for which I enlisted my in-house designer, Silke Ommen.
Along the way, I have made sure to maintain healthy contact with these stakeholders, so that when the time is right, I can resume this project.